Asking customers for reviews? Does it really work?
- Step-by-step guide
- Simple & straightforward
Asking for reviews is encouraged by Google!
Are you unsure whether you are allowed to ask customers for reviews and what the best way to go about it is? I will explain how a direct review link can support your business. Or how reviews influence the decision-making process for potential customers? Google encourages businesses to actively collect reviews, as they provide valuable and trustworthy insights that help users with their decisions. I will show you how you can easily ask your customers for Google reviews!
Summary: Asking customers for reviews
- Google recommends actively asking customers for reviews using a direct review link.
- The short link takes customers directly to the review window (Google account required).
- Simple steps: Search for your business profile, generate a short link, and share it. Regular reviews show Google that your business is active and relevant.
How to enable customers to leave a direct Google review
When asking your customers for a review, it is recommended to always use the so-called short link for reviews. This has the advantage of redirecting the customer directly to the review window without any detours.
This is how you create the direct review link that takes your customers immediately to the text field for the review. For the customer to be redirected, they must be logged into a Google account.
Step-by-step guide:
- Search for your business via Google Search.
- Ensure that you are logged in with the admin access for your business profile.
- Open the “Reviews” section in your business profile.
- Google will show you the option “Get more reviews” to specifically solicit feedback.
- Copy the generated short link; you can then share it with your customers via email, SMS, or a QR code, for example.
Why does Google simplify the review process?
When you, as a business, provide your customers with a direct link to the review, the chances of receiving new reviews increase; in the long term, this improves the quality of local search results.
Customer reviews are a central factor in this:
- They help other users make an informed decision more quickly.
- Reviews increase the credibility of your business.
- They provide Google with indications regarding the quality and activity of a business.
Simplification through automation
A direct review link removes any hurdles for customers that might otherwise stall the process. By simplifying it, customers reach the review form in just a few clicks.
→ The simpler the process, the higher the participation. User-friendliness leads to more reviews and more reviews mean better data.
Effortlessly get more Google reviews with ReviewBird!
Now even easier: Effortlessly get more Google reviews with automated review requests directly after the service with ReviewBird. Start now and increase your reviews with ease!
At the perfect moment of satisfaction, your customers receive an SMS with a review request after the service has been provided. This way, you can ensure that every customer is specifically asked for a review—fully automated and without any barriers!
Activity as a ranking factor
Google prefers business profiles that are actively maintained and regularly receive new interactions (such as reviews).
Google evaluates business profiles based on their activity, among other factors. Regular interactions encouraged by direct review links are a signal that a business is relevant, active, and customer-oriented.
Support for businesses
Small businesses in particular often lack the resources for expensive advertising. The review link is a free tool that allows your business to build trust, win new customers, and position itself better locally. Google supports this because it contributes to the diversity and quality of search results.
Conclusion
Google’s direct review link makes it significantly easier for customers to leave reviews. This allows businesses to actively collect more reviews, which builds trust, improves visibility, and strengthens Google rankings. Especially for small businesses, this simple, free tool is an effective way to encourage customer feedback and be found more easily locally. However, the easiest method is to use automated SMS review request tools like ReviewBird.
Founder Managing Director, ReviewBird
Timothy Scherman is an experienced SEO expert and digital marketing consultant with over ten years of expertise in online marketing. As the founder of Doc Marketing, he supports doctors and medical facilities in increasing their visibility and successfully acquiring new patients.
Founder Managing Director
ReviewBird
